Pet power propels $4.5-billion industry
Buying bling for Fido fuels boom in business
An article excerpt - By Laura Severs - Business Edge
Published: 08/24/2007 - Vol. 7, No. 17
* The Urban Dog in Edmonton, which caters to canine and cat couture for the pampered pet.
The Urban Dog owner Laurel Kostuk opened her store three years ago after failing to find the type of products she was seeking for her own dog.
"I was trying to find products for him that fit properly in clothing and shoes that were stylish and found that there was nothing in Canada," says Kostuk.
Now The Urban Dog designs and manufactures its own products that it sells worldwide. It also offers a selection and quality product that Kostuk says can't be found at her big-box counterparts.
"I don't compete against the big-box stores - they actually refer people to our store," she says. "There are things I don't have and I will refer people to them."
"There's no competition with them because the quality isn't the same. That's why people come to us, they get the quality, the fit and the uniqueness."
"We're a small independent but we're big - we do huge volume here," she adds. "In the last year we probably sold 10,000 sets of boots just in our store."
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